Creating branding for apartments in the heart of the Swiss Alps with a brief that requested tapping into the nostalgia of skiing allowed for some playful creative solutions. Lovely bold patterns, retro-style photography and flexible colourways combine to give great stand-out. Illustration brings a contemporary vibe and adds flexibility to the brand language.
Identity I Branding
![](https://cdn.myportfolio.com/519b15e0-435c-4e6d-9c26-9c7e1f8ee0ad/c62eddaf-7cdd-4153-8071-9d9b919fae9a_rw_1920.jpg?h=8892c590b7cee8155204f95f2e4bc46e)
![](https://cdn.myportfolio.com/519b15e0-435c-4e6d-9c26-9c7e1f8ee0ad/e8ef586a-0a17-4900-95f7-23ffde217c0b_rw_1920.jpg?h=325535d449f1593f4710c2d77ad0133c)
![](https://cdn.myportfolio.com/519b15e0-435c-4e6d-9c26-9c7e1f8ee0ad/66a292c4-04ba-43cb-9cff-b1972648e1ac_rw_1200.jpg?h=55d252ea8775de53b142c7d43fb9060b)
![](https://cdn.myportfolio.com/519b15e0-435c-4e6d-9c26-9c7e1f8ee0ad/cb983ca2-1f45-4b90-9d75-292530a3d8e2_rw_1200.jpg?h=8f7d348a2eef0ae7f61b7528bee0ddf7)
![](https://cdn.myportfolio.com/519b15e0-435c-4e6d-9c26-9c7e1f8ee0ad/ec20ee35-886e-40be-93a4-d98fde1e6724_rw_1920.jpg?h=a623dfc2942a1156f0ccd8db6551f89c)
![](https://cdn.myportfolio.com/519b15e0-435c-4e6d-9c26-9c7e1f8ee0ad/a3f69c88-2d83-46d3-87af-4029418b5649_rw_1920.jpg?h=841136a1d4095acabf841804dd684e81)
![](https://cdn.myportfolio.com/519b15e0-435c-4e6d-9c26-9c7e1f8ee0ad/0dd5145e-c4af-4251-b9a8-f68bf97c844e_rw_1920.jpg?h=c5240d52bb372aa0e5e1d0ee4293405b)
![](https://cdn.myportfolio.com/519b15e0-435c-4e6d-9c26-9c7e1f8ee0ad/6789bed8-73d2-4a86-a472-c5123235319d_rw_1200.jpg?h=fea7999adf139be2d78c632c9c226040)
![](https://cdn.myportfolio.com/519b15e0-435c-4e6d-9c26-9c7e1f8ee0ad/1467230e-6468-45f1-a305-0ad980577a94_rw_1200.jpg?h=aa2099c8b89278c264e28eb8b9c513ce)